Lyft is killing surge pricing to siphon off Uber customers

via https://ift.tt/NuAFds4 Lyft wants to be cheaper.

Lyft is slowly killing off surge pricing in an attempt to draw-in more customers.

The rideshare company, which calls surge pricing "primetime," is attempting to lower prices to undercut its competitors, chiefly Uber, but it's not totally working.

"[Primetime pricing] is a bad form of price raising," said … Lyft is killing surge pricing to siphon off Uber customers