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The idea of actually owning the smartphone you paid for is so passé.
The idea of actually owning the smartphone you paid for is so passé.
Why would anyone want to purchase a smartphone outright when they could instead just rent it indefinitely?
That seems to be the thinking of Apple, which is reportedly working on a hardware subscription service that would allow customers to pay recurring fees in exchange for access to the latest iPhone. So … Apple wants customers to pay subscriptions for iPhones, report claims

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